Over the past year, a seemingly “innocent” and cute product quietly became a global sensation — the Rose Toy, affectionately known as the "rose-shaped toy." You may have seen its delicate appearance: a soft pink rose design, compact and cute, yet it possesses surprisingly effective “functions.” But why did this product suddenly go viral? The answer lies in TikTok and one name: @brelandemory.

The TikTok “Grass-Planting Miracle”

Rose Toy began as a niche product launched by a small brand, initially struggling with modest sales and limited attention. Despite focusing on innovative design and improving women's experiences, the product failed to break through the market’s crowded space. Everything changed in early 2024, thanks to one TikTok video.

TikTok influencer @brelandemory (Breland Emory) posted a less-than-a-minute video titled, “You’ll never need anyone else again

The result? That video racked up 12 million views within 72 hours, with the comment section flooded with questions like “Where can I buy this?” “Is it real?” and “I want one too!” Soon after, Rose Toy’s stock was wiped out, and even overseas buyers’ shops began scrambling to secure inventory.

Why Did It Become So Popular?

1. Non-Threatening Design, Breaking Traditional Stereotypes
Rose Toy’s appearance is far from what you'd expect from a traditional adult product. It looks more like a piece of art than a typical “sex toy,” allowing more women to feel comfortable trying it out. Some even proudly display it on their vanity tables without feeling embarrassed. This non-threatening design has made it especially popular with younger women who appreciate both aesthetics and functionality.

In a world where women’s self-care products are increasingly about celebrating femininity and personal empowerment, Rose Toy fits perfectly into this trend. Instead of the usual mechanical, clinical look often associated with such products, Rose Toy’s beautiful, delicate design is a conversation starter, inviting curiosity rather than judgment. For many users, it represents a fusion of personal pleasure and self-care in a way that feels more approachable and less stigmatized.

2. TikTok Style of Authentic Sharing
Breland’s unique approach to sharing the product was a major contributor to its viral success. Her style is natural, humorous, and relatable, offering a stark contrast to the usual sales-driven advertising. She didn’t shy away from discussing the product openly but did so in a fun and lighthearted way, which made the product feel more like a recommendation from a friend rather than a brand pushing a sale. Her followers admired her openness and the way she demystified something that might usually be considered taboo.

Breland’s video felt like a candid conversation, and TikTok’s format, which allows content to be brief yet packed with personality, was perfect for this type of delivery. By embracing humor and a no-judgment attitude, she made the product feel accessible. For many viewers, it was the first time they saw such a product discussed in such a positive, casual light, sparking their curiosity. The key to TikTok success lies not just in the content itself but in the tone — relatable, informal, and real. This approach instantly established trust between Breland and her followers, which is a crucial aspect of social media influencer marketing.

3. Powerful Functionality and Design
Despite its cute and compact exterior, the rose toy’s suction and rhythm modes rival even high-end products in the market. Many users have reported that the experience was "life-changing," with several noting how the product combines both form and function seamlessly. It’s easy to clean, portable, and designed for modern women who value both aesthetics and practicality.

In a crowded market of adult products, many of which can appear mechanical or overly clinical, Rose Toy stands out by offering not only superior design but also cutting-edge technology. The product’s effectiveness, ease of use, and versatility have made it a favorite for women seeking both pleasure and comfort. Its small size and discreet appearance make it perfect for travel and storage, further adding to its appeal.

Beyond the product itself, it taps into a larger cultural conversation about female empowerment, self-love, and the destigmatization of adult products. This aligns perfectly with current trends in wellness and self-care, making it more than just an item — it’s a lifestyle product.

4. Social Media Domino Effect
Once Breland’s video went viral, the floodgates opened. Other influencers, reviewers, and even couples on vlogs began to share their own experiences with Rose Toy. It quickly became a TikTok “phenomenon.” As word of mouth spread, more and more people began to endorse it, creating a chain reaction that made the product a must-have for many.

This kind of viral success is the ultimate example of the power of social media in shaping consumer behavior. A single influencer can transform a small niche product into a global sensation. TikTok’s algorithm amplifies viral content, ensuring that products with mass appeal reach millions of users. The power of influencer marketing is particularly potent on platforms like TikTok, where users follow content creators for authentic recommendations, rather than corporate endorsements. This domino effect is amplified by the ability of TikTok users to quickly share and engage with content, making a single video the start of a viral journey.

5. The Rise of Social Influence and “Non-Traditional” Marketing
Breland’s success also points to a broader trend: traditional advertising is losing its grip, while social media’s genuine recommendations and word-of-mouth are becoming dominant forces in marketing. Unlike TV commercials or magazine ads, TikTok influencers are building more personal connections with their audiences. Through this authentic engagement, influencers like Breland have turned what would normally be an "advertisement" into something far more effective — a relatable recommendation. Consumers are no longer just buying a product; they’re purchasing a sense of belonging and trust in the person recommending it.

Brands are learning that in today’s market, consumers crave authenticity. The traditional top-down approach to marketing, where brands simply push products on consumers, is less effective than it used to be. Today, influencers have the power to create genuine, emotional connections with their followers, which can translate directly into sales. It’s no longer about flashy advertisements — it’s about building relationships and fostering trust.

Conclusion

Black rose toy’s success wasn’t just a coincidence. It hit several key notes: beautiful design, effective function, and perfect timing in terms of social media exposure. With influencers like @brelandemory pushing the product forward, Rose Toy quickly transformed from a niche product to a global “must-have” for women. This phenomenon also demonstrates the power of social media marketing, where truly impactful products can get the recognition they deserve.

The case of Rose Toy proves that in today’s market, the right mix of design, function, and social influence can turn even the most niche products into global sensations. The future of marketing lies in influencer-driven strategies that create emotional connections with consumers, rather than relying on traditional advertising techniques.

Will there be another “rosetoy” in the future? Only time will tell. However, one thing’s certain: with the power of short videos and social media, products that truly resonate with people will always find their moment in the spotlight.